Why is my AdSense CPC low?
Tinkering with the CPC is indeed complicated. The fluctuation is influenced by many factors. According to the Adsense experts (oath not me), the low cost of advertising is most often caused by the things below.
State or Geography
Worldwide, the price of mobile phones certainly varies. So is the click price. If you target audiences in countries with cheap click values, surely CPC also suffers.
Niche Web
Niche has a big influence on the value of CPC. There are several niches with an average CPC lower than others. Rates for clicking on ads on blog property (real estate) are not necessarily the same as game blogs.
The problem is that the conversion of ad clicks from the audience is sometimes often interrupted by ad-blocker plugins installed on the user's browser.
Promo program
The promo program is a golden opportunity for advertisers to get a profit boom through advertising on the website. Not infrequently, well-known brands are pushing ads in AdWords.
Based on the RTB algorithm (real time bidding), many products participate in "complaining". This surge in advertizer is believed to weaken advertising rates on related products.
Mobile Platform
It's no secret, a lot of web traffic comes from cellphones. You pay attention to this article can be via a mobile device. If your website is not responsive, let alone rank on SERP's - your CPC can also fall.
Video Ads
Video ads are like a double-edged sword for CPC. According to Google, TrueView YouTube ads cause a significant decrease in CPC values on all platforms.
But in fact, currently video ads are widely used by advertisers. By placing it on YouTube rather than on the website, From here Google can save advertisers costs. In effect, the value of the CPC experiences 'poor nutrition'.
Ad targeting
Jenis penargetan mempengaruhi tingkat CTR dan nilai CPC bagi publisher.
Adsense bekerja melalui perayapan konten di halaman web. Saat perayap kesulitan mengidentifikasi konten web Anda, iklan yang muncul ngga akan nyambung dengan isi konten sehingga ongkos kliknya pun susah ditebak.
Blocking ads
AdSense frees the publisher to choose what ads appear. Select ads that you want to ‘be eliminated‘ through a list of blocked ads.
But remember, blocking one impact advertiser can reduce competition for all your ad inventory.
Annual moment
During the holiday season, CPC fluctuates as many advertisers change budget planning. Advertisers want to click as much as possible, even though the quality is low.
They are willing to throw money at a cheap click rate because they know Google will place the ad anywhere.
Ad size and quantity
Each ad unit has a different performance. Error choosing the size of the ad (without conversion), and determining the number of ads installed can undermine your CPC value.
Ad placement
Google wants your web users to click on as many ads as possible in the format of placement of ads that are correct according to the rules. In this case the publisher is prohibited from cheating the user.
Unfortunately, publishers are sometimes indifferent even though the consequences of the CPC drop or even revenue is lost due to sanctions.
Smart Pricing
If unconverted ad clicks become business transactions, Google smart pricing will apply to all of your accounts. The result? CPC fees are guaranteed to drop..
How to Increase the CPC of Google AdSense ads
I remind you once again, increasing CPC (cost per click) Adsense ads is not an easy matter. Just one or two actions have not guaranteed the CPC is fat right away.
You must be smart to read the behavior of ads from scattered pieces of elements. To support it, here are 12 tips that you can begin to apply.
1. Shoot longtail keywords - expensive rates
For ad serving, Google still relies on keywords. This is good news for publishers. That is, the opportunity to target the keyword jumbo longtail rates is still wide open.
Optimize the performance of your AdSense keywords like a stockbroker. Enter the high CPC keywords in the content that you make.
There are several keywords that can contribute hundreds of dollars for a single click. However, you don't insist on stuffing with it. The contents of the page must remain relevant and have quality. If not, the Smart Pricing algorithm can actually KO your CPC value.
To be more effective, use tools such as SEMRush or LongTailPro. Find high tariff phrases that are suitable for your audience.
2. Promote High Earning Content
Try searching for your blog. Find content that has higher CTR and CPC than other content.
If you have found it, install the content as the "Featured Entry" widget. The goal is to stimulate the growth of all your ad inventory.
How do you run it, bro? Easy.
Enter the Search Console -> Search Traffic -> Browse Analytic. The page that appears is the input of keywords from visitors in Google search results that point to your website.
The next task, find keywords with high CTR. Develop your smart idea to continue to explore where the gold content is.
If you find articles on topics that lead to CPC jumbo, immediately create derivative articles according to existing keywords.
3. Use the best ad sizes
Adsense experts agree, the size and placement of ads contribute to the highest CPC. Google also shows where the best-performing ad sizes are.
To find out the size of the ad with the highest CPC value, play a variety of existing ad choices. But according to Google, the most optimal ad sizes are 720x90, 336x280, 160x600, and 320x100 cellular banners.
Start experimenting with the size suggested by Google. When the results are not enough, you can start by testing the variations in the size of your own ad.
The best way to determine the size of an ad unit is through experimentation.
4. Take advantage of the Adsense Ad Review Center
Don't get me wrong, there is also a clueless advertizer (hard to understand). Whether intentionally or not, they designed the appearance of bad ads. Make people BeTe and lazy.
As a publisher, you have complete control of the 'ride' product promotion on your website. Choose only ads that want to pay dearly.
But remember, don't block ads that shouldn't be blocked. If there is too much ad blocking, CPC can actually go down because the number of advertisers in the auction bidding on your inventory decreases.
Use the Adsense ad review center to block ads that deserve to be blocked.
5. The Most Competitive Ad Filter
Still in the Ad Review Center, Ad Filter aims to filter out unwanted advertisements. You may block ads for certain domains or for all AdSense accounts.
This method in addition to increasing CPC also prevents your audience from turning to other websites just because of annoying ads.
6. Mobile friendly ad settings
Besides being important for SEO, mobile advertising also plays a role in the CPC. Many advertizers dare to pay dearly for cellular clicks through the installation of exclusive mobile application advertisements.
For that, choose responsive ads. Or create a mobile ad unit separately specifically for the layout of your content on a small size screen.
Create a separate AdSense setup for mobile.
7. Link the Analytics and AdSense accounts
AdSense reports give you a lot of information. But, in Analytics you can get more than that.
"Hot spots" pages that visitors often click on are clearly displayed. From there you can know high CPC traffic. Where it came from and where it came from.
If your Adsense is not connected to a Google Analytics account, marry now.
8. You have to "Googley"
Googley means integrating with Google.
So, just synchronizing with Analytics is not enough. Google prioritizes loyal publishers. They need a dedication.
As much as possible, register your Gmail account with Google products. Including Webmaster Tools, Google Business, Youtube Channel, Google Tag Manager, etc.
The more you curl up to Google, the more AdSense puts you in "trust" with advertisers who have higher pay. Makes sense right?
9. Avoid Smart Pricing with qualify traffic
If you may theorize, "visitors who are not interested in your niche, it is impossible to click on an ad".
So, to control the advertising CPC value, make sure your traffic meets the requirements.
CPC won't budge when people click on ads that aren't related to the keywords or phrases they use when landing on your site. Maybe visitors only click on ads without any intention of buying.
Just to remember, the Google Adsense TOS is now getting tougher. Accounts can be suspended if there are too many clicks on your site without conversion to sales.
The reason is simple.
Advertisers are Adsense partners who always want high ROI. In any way, they will ensure that the money that comes out must bring the best conversion value from a click.
This is the importance of the relevance of web pages with certain keywords in order to synchronize ads with target keywords.
If not, Google has its own way of analyzing your site's performance. As a result, a high CPC can function without being asked.
The relevance of content will increase the value of AdSense CPC
10. Adjust the number of ads with Content Length
First publishers may only install 3 ad units on one page. That is now no longer valid. Now Adsense allows you to install more than that.
With this new policy, it does not mean that you can cast advertisements. Remember, Google aports ads according to their content. In other words, the number of ads must match the length of the content.
If your web page contains short content, just install a maximum of 1-2 ad units. But if more than 1000 words (long content), you can install 3 ad units at a time or more.
Tough content but scattered ads can cause ads that appear not relevant to your niche. This condition can reduce the CPC drastically.
No need to be lustful. Many people "win a lot" with just one ad unit on their short content page. Logically, all ads will focus on topics with higher CPCs.
11. Use AdSense Channel
Test through the AdSense channel. Create custom channels to target CPC and CTR ad units.
Measure the performance of each channel for a period of 2-4 weeks. From the results of the experiment, design your Adsense strategy. Remove unproductive ads, or rotation of position.
Google will reward high CPCs on the best performing ads. That's because advertisers pay for maximum exposure.
In addition, the Adsense channel can also be used to compare the performance of each ad size.
12. Learn the Heat Maps
Heat Maps is a representation of a web page that shows the tendency of visitors to spend their time on a site.
Heat Maps gives an indication when the user's mouse is dancing hovering above your web page. Even in the updated version (ClickTale, Crazy Egg, etc) you can find out where they clicked.
With Heat Maps you can place AdSense Ads in the most popular areas on your site to increase the chances of clicks, increase CTR, and of course make earnings more fat.
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